About you
- Strong understanding of digital media channels (online, social, search) and the AdTech ecosystem
- Solid expertise in digital media planning, campaign management, and performance marketing
- Confident use of relevant tools such as DV360, CM360, Meta, or comparable platforms
- Sound knowledge of tracking, tag management, and digital advertising formats
- Experience in budget allocation and KPI-based campaign optimization
- Strong analytical skills and a structured, data-driven way of working
- Ability to translate operational performance insights into strategic recommendations
- Professional and confident communication with clients
- Ability to explain technical and data-driven topics in a clear and accessible way
- Curiosity for innovation and continuous development in the digital media and AdTech environment
The Tasks
- Developing cross-channel digital media strategies and campaigns
- Creating detailed media plans including budget allocation and KPI definition
- Independently setting up, trafficking, and monitoring digital campaigns
- Ensuring quality of tracking implementations and advertising assets
- Ongoing performance optimization based on defined KPIs
- Analyzing market, competitive, and audience data
- Developing and maintaining structured reporting setups and cross-channel analyses
- Deriving clear, data-based recommendations for clients and internal stakeholders
- Preparing and presenting strategies, reports, and optimization recommendations
- Close collaboration with creative, media, technology, and other interdisciplinary teams
- Coordinating sub-projects within integrated campaigns
- Supporting the implementation of new tools, technologies, and best practices
- Independently managing defined clients and projects in day-to-day business and closely aligning with Senior Consultants on complex overall strategies